Project Leader: Ricardo Colomo Palacios
Start Date: 01/12/2011
End Date: 31/12/2013
Colomo-Palacios, R., Rodríguez-González, A., Cabanas-Abascal, A., & Fernández-González, J.M. (2012). Post-via: After Visit Tourist Services Enabled by Semantics. In Proceedings of On the Move to Meaningful Internet Systems, OTM 2012 Workshops, Lecture Notes in Computer Science, Vol. 7567, 183-193. Rome, Italy, September 11. http://dx.doi.org/10.1007/978-3-642-33618-8_27
The basic objective of POST-VIA is to develop a tool that captures and effectively manage that knowledge, using a selective and enhanced provision of post-trip tour to the various agents involved. As a basic differential, POST-VIA platform is not limited to rely on the goodwill of tourists (often controversial and always random) to complete the valuable data of subjective perception, it offers an attractive product catalog and services compelling enough to take the time and the interest to collaborate. POST-VIA includes social components of Web 2.0 and other innovative elements especially the tourist transfer of comprehensive digital footprint generated by their travel experience. It also integrates conventional CRM components to the DMOs provide a thorough understanding of that experience and the consequent capacity to develop individualized marketing strategies.
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